Areas of Practice
The media landscape has never been more disconnected. Red Mountain will build your media relations strategy, develop proper messaging for reporters, editors, and producers, and source opportunities for earned media attention. This isn’t ‘pay-the-outlet-to-play’ content marketing media attention. This is journalistically earned media in respected outlets regularly read by your clients and stakeholders.
Media Relations
Landing that big interview doesn’t mean much if you aren’t prepared and ready for it. Whether it’s training the client on how to speak on-air, how to conduct a phone interview, or how to set up your visuals in your office setup, we have you covered.
Media Training
Is the message you’re trying to get across to your stakeholders being communicated clearly and efficiently in your content and written materials? Red Mountain is here to help.
Stakeholder Communications
Press releases are much more complex than writing the announcement and posting it on your website. The strategy around creating a press release is all-encompassing, from initial strategy on messaging, to writing the initial draft, to the editing process, all the way through to completion, publication, and distribution.
Press Releases
How a firm describes itself, talks about itself, and presents itself to outside stakeholders is critical to generating attention from outside stakeholders. Red Mountain helps clients build their brand strategy as they continue their public relations and marketing efforts.
Brand Strategy
Creating content and materials ‘in-house’ is an important strategy to take when establishing or maintaining a reputation of industry expertise. Red Mountain helps clients plan, strategize, and execute these efforts throughout the process, working hand-in-hand with clients to handle the work that goes into making owned content efforts worthwhile.